Merging tradition with progress. Our constant commitment to innovation is reflected not only in the quality and flavor of our gastronomic products, but also in caring for the environment. We are committed to sustainability. That is why we minimize the impact during the manufacturing process of our products and significantly reduce the percentage of plastic packaging.

When know-how is consistently combined with experimentation, the result is a flavor that makes its mark. Fine herbs, red bell pepper, salt from the Atacama Desert, white pepper... Whether in our purest or most surprising varieties, tasty ingredients of the highest quality give the meat an exceptional bouquet. And always made using traditional method!

Avi Serra, master butcher since 1929. Our commitment to family tradition and rigorous quality standards of our cured meats are the main distinguishing features of our company. Our know-how is combined with modernized processes and our exceptional location in the Plain of Vic, historically renowned for its excellent meats and sausages, to offer an exceptional product.